4/8/25

Female Leaders in a Male-Dominated Professional Sports Industry | Toni Will | TEDxKalamazoo

Toni Will presents her Six Leadership Pillars, her framework for rebuilding the business side a men’s AA Professional Hockey team. Toni created her Six Leadership Pillars when asked to share the process of rebuilding a 41-year-old pro hockey franchise. Over time, Toni used these pillars not only in business but also in her personal life.

Toni Will has 25 years of work experience in leadership, starting in banking and now serving as the General Manager and Governor for the Kalamazoo Wings, a men’s AA professional hockey team in Kalamazoo, Michigan, for the past 9 years and counting. Toni is the first female GM to serve on the Executive Committee for the Board of Governors in the ECHL and the first female GM for the Kalamazoo Wings, a 50-year franchise. Toni launched her lifestyle coaching business - Mindfulness Elevated - in 2021, helping others find freedom from substances and reaching fitness and nutrition goals. She launched Toni Will Coaching, which offers professional development coaching for those looking to disrupt their mid-life career rut or become an entrepreneur. She is passionate about helping emerging leaders break through their own glass ceiling.

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